Apple has updated its App Store plans to permit iOS app developers to send ads using push notifications.
Cupertino has traditionally been strict around areas that may be damaging to a user’s experience; advertising being a key one. In the past, developers were unable to use push notifications for “advertising, promotions, or marketing functions.”
The new rules can only allow sending push advertisements to users if they conform to it. Users should even be ready to opt-out of the ads whenever they need it.
Apple itself has sent out push notifications in the past that have been very much like ads. The company has been criticized for having one rule for itself, and another for everybody else.
The changes being enforced nowadays helps to offer developers additional flexibility in their marketing approach whereas guaranteeing users retain full management.
While it seems probable that users can simply reject any request to be served ads, several can probably do this if there’s a clear profit. People with an app put in for his or her favorite clothing brand, as an example, could welcome a push notification to alert them once a sale is on.
The ability for users to simply opt-out also helps to confirm developers are kind regarding the adverts they push in order not to be spammy however genuinely useful.
Another necessary update from Apple is a deadline for “Sign in with Apple” to be enforced. All apps with single sign-on systems must offer Apple’s different by Apr 30th.